Client
i.e for Budweiser
Brief
- For their tour of small to medium sized venues, which showcases current bands, Budweiser require a cost effective touring package comprising a lighting system and stage set with a strongly branded theme.
- Book crew and transportation required and prep all lighting.
- Set up equipment, operate during shows and de- rig afterwards.
The Design
A structure made of LED products, resembling the Budweiser crown logo was designed to be positioned upstage. Video content could be run through the pixeline prongs of the crown to vary the look throughout the show, according to the mood and style of the music.
Lighting is positioned to compliment the structure.
It is a concept which two technicians can master in the warehouse and move from venue to venue with minimal upheaval.
The Build
The Outcome
The design proved to be a simple yet powerful foil for bands of varying styles, whilst giving the host's brand message significant stage prescence.